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Stories

Become a makeup minimalist...

Whitney Smith Morales

Without naming names, some beauty outlets have recently over-saturated the market with YouTube tutorials, trend-setters, and influencers alike, suggesting we take on a beauty routine that is in no way natural or practical.  Layers upon layers of chemicals, colorants, and caked-on products can be damaging to your skin and even your self-esteem. While we may not all be blessed with Kate Moss's cheekbones, contouring is not for everyone! 

There’s something so alluring about a woman with bare skin, a hint of mascara, and a bold lip. It shows that you are comfortable in your own skin; however, sadly most women are not.   We don't always see what others see, and that's okay, but my message to all women is: please lighten up!! I challenge you to try out the weekend sans makeup! You will be delighted with the effortless routine and your skin will rejoice in the breathing room. At the same time, you will realize what your skin is really in need of, leading you down the road to skincare recovery. 

Do something good for your skin by putting your trust into antioxidants! Antioxidants are found in almost all of ROWSIE VAIN products and can help reduce the appearance of wrinkles, reverse the effects of ageing, promote a more even skin tone, and even increase circulation and cell metabolism. Antioxidants that stimulate blood flow in the skin can help encourage the growth of new cells and lighten the hyper-pigmentation caused by sun exposure.  The antioxidants used in natural products are made to enhance your natural beauty.  Skin should always come first, and makeup second!  

To be clear, in no way are we anti-makeup, we love a pretty little cat-eye. Makeup was made to make a women feel beautiful and ROWSIE VAIN is all for that!  We encourage you to have a fun and healthy relationship with makeup, which is why we wanted to share with you some of our tips on becoming a makeup minimalist.

#1.  First things first, exfoliate and cleanse your skin. Remove debris, dead skin, and makeup for a fresh start.  We suggest the ROWSIE VAIN Après Velvet Moisturizing Exfoliant for a rejuvenating exfoliating scrub and organic coconut oil moisturizing base which also serves as a natural skin primer. 

APRÈS VELVET Moisturizing Exfoliant
18.00
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#2.  Evaluate the health of your bare skin before moisturizers and concealers.  Is your skin dry or irritated, is your skin tone uneven? Balance is super important here.  We suggest using a light astringent or toner to balance the PH levels of your skin. Check back soon as we launch our new line of toners and elixirs, including an everyday luxury rosewater toner with soothing organic aloe vera, as well as a balancing and calming toner with lavender and chamomile.    

#3.  Moisture is key! After toning and before any makeup application you should always use a moisturizer!  Our Dream Crème Moisturizer is the dreamiest of rich moisturizers and full of vitamin C and antioxidants including rosehip and hibiscus extracts.  You only need a small amount to moisturize your entire face and neck.

DREAM CRÈME Rosehip + Hibiscus Moisturizer
from 19.00
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#4.  Now that your skin is moisturized and feeling fresh, you can begin your makeup application. Choose your favorite feature to pop and keep the rest of your makeup to a bare minimum.  For example, highlight your eyes with a simple swipe of liner and mascara, or illuminate/blush your cheekbones lightly, but keep your lips au naturel. 

#5.  If you feel the need to minimize the appearance of blemishes or dark spots, apply a thin layer of concealer and blend well into the effected area, but remember not to overdo it.  We suggest going a shade lighter so you aren't left with a spotty application.  If you want an insanely gorgeous pout and prefer to go all out on your lips, skip the eyes. Color can be so captivating and diverse on the lips.  After all, it’s better to have a man ruin your lipstick, and not your mascara!

Voila! You're on your way to becoming a makeup minimalist and enjoying the benefits of healthy skin!   Always remember, buy products that suit you, and not what suits trends.  Contouring is not for everyone, beauty should be effortless, and less is always more!

XO, 

ROWSIE VAIN